In-depth articles for marketers, founders and CEOs

The holiday season is every store owner’s favourite time of the year. The holiday spirit gets everyone into a shopping frenzy, and with the right marketing strategy, you can win a big piece of that pie for yourself. But the competition is getting brutal, year after year with more competitors popping up everywhere. Every store wants to get in on the action. Furthermore, people are preconditioned to have high expectations. So, to truly make a killing this holiday season, you need to get extra creative because just offering discounts alone are becoming less effective and they cut straight through your margins. Set your e-commerce up for success and get inspired with 12 ingenious holiday marketing campaigns that work.