Email marketing is a form of direct marketing that uses email to share a commercial message. Email marketing is a cost-effective way to stay in touch with customers and promote your business. It allows you to send messages to large groups of people and track how many people open and click through on them. The main benefit of email marketing is that you own the list of prospects, so whatever happens (platform changes, algorithm updates, etc.), you can always reach them.
Email marketing can also be used to build relationships with customers and foster loyalty. You can use email marketing to send special offers, announce new products, or invite customers to events. It’s a powerful tool that can help you reach your target audience and grow your business.