SEO, or search engine optimization, is the process of strategically optimizing web pages, making your website as relevant as possible for specific searches so it appears high up on Google search results. This can be done by ensuring your website’s title and content contain relevant keywords, by building links to your site from other popular websites, by making sure your site is easy to navigate and loads quickly, and more.
When someone wants to find information online, they type a few words into a search engine like Google and then click on one of the links that appear in the results. The order of those results is determined by a complicated algorithm that considers various factors, including the relevance of the content to the user’s search terms, the website’s popularity, the quality of the website’s content and more.
Contact us to learn more about how SEO works and what we can do to ensure your site ranks at the top of search results.