In-depth articles for marketers, founders and CEOs

PPC is still one of the most effective channels to drive online sales.
Precision targeting, a huge audience, and the ability to test and improve fast can help you reach the right people when they’re ready to buy.
However, e-commerce PPC is not about getting traffic and exposure. At the end of the day, it’s all about turning visitors into paying customers so you make the $$$.
Yet, not every online store is able to turn a profit from online advertising.

Your e-commerce online marketing strategy can make or break your business. Making sales and building a customer base can be very challenging when you’re just starting out. Read this guide based on a real-life example of a successful e-comm digital marketing strategy and budget.