VCG 2019-07-10T06:20:07+00:00

Project Description

Vata Construction Group (VCG)

VCG is one of leading renovation companies in Toronto with over 15 years under their belt. They specialize in residential and commercial renovations, offering a full spectrum of services end to end.

VCG started as a small team of two brothers that worked their way up in Toronto’s renovation space. Over the years, VCG’s excellent workmanship and attention to detail help them build a solid reputation.

Unfortunately, their clunky old website wasn’t doing them justice. And without a modern site to showcase their great work and generate new leads, getting new clients would’ve become difficult in such a competitive niche.

Vata Construction Group (VCG)

VCG is one of leading renovation companies in Toronto with over 15 years under their belt. They specialize in residential and commercial renovations, offering a full spectrum of services end to end.

VCG started as a small team of two brothers that worked their way up in Toronto’s renovation space. Over the years, VCG’s excellent workmanship and attention to detail help them build a solid reputation.

Unfortunately, their clunky old website wasn’t doing them justice. And without a modern site to showcase their great work and generate new leads, getting new clients would’ve become difficult in such a competitive niche.

The Challenge

VCG’s old website was very outdated, with a poor user experience and sluggish speed performance. Our comprehensive performance tests have shown that it took over 12.7 seconds to load a page.

Also, the site’s dated design wasn’t actually mobile-friendly. In fact, it was almost unusable on most mobile devices.

Further more, performance issues and non-responsiveness was hurting VCG’s SEO and Google rankings.

The poor user-experience was causing all sorts of problems from high bounce rates (94.3%)and to a drop in traffic and the number of new leads.

VCG’s old website was leaving a very bad impression on its visitors. Their site was becoming a big turn-off for potential clients looking for professional work done.

All this led to losing potential customers and many missed opportunities.

The Solution

Our first task was to understand VCG’s business, and this including their goals and, target audience. We also paid attention to their competitors and industry leaders to learn what works and how to outcompete them.

Then we went for a full website redesign that would fit VCG’s industry and their needs. We used a modern, responsive theme with sliders, sleek fonts and high-quality images.

The second major task was to boost the site performance to ensure smooth user experience and mobile-friendliness. We’ve done extensive speed optimization and got rid of all the bloat that was slowing it down.

SEO was another big issue for the previous version of VCG’s site. So, this time we performed advanced On-Page SEO to ensure top Google rankings for popular keywords.

Last but not least, we’ve created an attractive portfolio with VCG’s renovation projects. The aim was to demonstrate their impressive work to inspire and help get new leads and clients.

For an added bit of conversion optimization, we’ve included reviews and testimonials on each page to build trust and reputation.

At last, VCG’s site was worthy of their business and up to par with their fine workmanship.

The Results

  • Top ranking on Google for popular, revenue-generating keywords in only 2 months
  • Organic traffic growth of over 69%
  • Conversion rate jumped by over 290%
  • Avg. online quotes/day increased to 8.9

The Results

  • Top ranking on Google for popular, revenue-generating keywords in only 2 months
  • Organic traffic growth of over 69%
  • Conversion rate jumped by over 290%
  • Avg. online quotes/day increased to 8.9

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