In-depth articles for marketers, founders and CEOs

100+ guides packed with actionable tips, tactics, and cutting-edge strategies: from SEO, PPC and lead generation to building omnichannel funnels.

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5 Major Website Issues That Will Seriously Hurt Your Business

Managing and maintaining a website proves to be especially challenging for entrepreneurs and SMBs who can’t afford to hire their own web developers, designers, SEO, and other necessary pros. This report outlines the most common issues site owners struggle with. These issues, if not addressed timely and properly, can have a big negative impact on your site as well as your business success.

How to Build a B2B Funnel – 3 Steps to Win More B2B Customers

As a B2B business, you need a well-structured digital marketing funnel to attract new prospects, nurture leads and generate sales. However, the road across the B2B buyer’s journey can be a long and arduous one, including multiple touchpoints and marketing channels. Long B2B sales cycles often require nurturing prospects for months or even years before they turn into sales opportunities or paying customers.

The Facebook Ads Funnel Guide – How to Design a Perfect Facebook Funnel for Your Business

Facebook Ads Funnel is one of the most powerful, evergreen marketing strategies that will help generate new leads, increase ROI and grow your business. There’s no doubt that Facebook Ads are a powerhouse when it comes to generating both leads and sales. However, the chances of someone buying your product or service the first time they see your ad or engagewith your brand arequite slim.

How to Increase AOV and Propel Your E-commerce Profits – 4 Masterful Examples

The rising acquisition costs make it harder to earn a profit. This leads to an ever-growing need to make more money off each sale – that is, increasing your average order value (AOV). Due to the high traffic and acquisition costs, relying solely on finding new customers to generate more sales isn’t going to cut it anymore. Rather than only trying to increase sales, focus on tactics that increase the amount your buyers spend on each transaction.

How to Run Profitable E-commerce PPC Campaigns [Part 2/2 – Backend Optimization]

The e-commerce and online advertising landscape have become brutally competitive. And the competition is getting more intense, year after year. As a result, your business is facing two key challenges: CPC (cost-per-click) and acquisition costs are on the rise. In other words, the cost of generating traffic and winning new customers is higher than ever before. To run truly successful e-commerce PPC, it comes down to engineering both your frontend and backend for max profitability. And in this guide, I’ll show you exactly how to do it on the backend side.

How to Run Profitable E-commerce PPC Campaigns [Part 1/2 – Frontend Optimization]

PPC is still one of the most effective channels to drive online sales. Precision targeting, a huge audience, and the ability to test and improve fast can help you reach the right people when they’re ready to buy. However, e-commerce PPC is not about getting traffic and exposure. At the end of the day, it’s all about turning visitors into paying customers so you make the $$$. Yet, not every online store is able to turn a profit from online advertising.

Ultimate E-commerce Shipping Guide in Canada [Options, Comparisons and Actionable Tips]

Mastering your shipping logistics can be a serious challenge for any online merchant. And considering high shipping rates in Canada, there’s not much room for error. However, if done right your shipping strategy can be a powerful marketing opportunity. To give you a leg up on your competition, this guide will help you take full advantage of e-commerce logistics. You’ll learn how to keep shipping costs to a minimum and win more customers.

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