How to Run Profitable E-commerce PPC Campaigns [Part 2/2 – Backend Optimization]
The e-commerce and online advertising landscape have become brutally competitive. And the competition is getting more intense, year after year.
As a result, your business is facing two key challenges: CPC (cost-per-click) and acquisition costs are on the rise. In other words, the cost of generating traffic and winning new customers is higher than ever before.
To run truly successful e-commerce PPC, it comes down to engineering both your frontend and backend for max profitability. And in this guide, I’ll show you exactly how to do it on the backend side.