Google Analytics Dictionary

Learn Google Analytics terminology to understand reports and correctly analyze data to draw critical business insights. Pinpoint what’s working for you and discover new business opportunities. Grab your copy and start analyzing performance today.

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Terms Explained




Critical Reports Described

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Google Analytics Dictionary

Google Analytics is a crucial tool that helps measure your website and online marketing performance. You can get detailed insight into your site’s traffic, marketing campaigns and conversions. It’s a comprehensive tool that can help you make strong, data-driven business decisions.

However, there are many reports, metrics and terminology that can seem confusing at first. That’s why we came up with a comprehensive Google Analytics glossary that can help you master the ins and outs of this powerful tool.

Whats's Inside

  • 72 Google Analytics terms explained
  • Definitions and example provided
  • Detailed descriptions of each report