Google Analytics is a crucial tool that helps measure your website and online marketing performance. You can get detailed insight into your site’s traffic, marketing campaigns and conversions. It’s a comprehensive tool that can help you make strong, data-driven business decisions.
However, there are many reports, metrics and terminology that can seem confusing at first. That’s why we came up with a comprehensive Google Analytics glossary that can help you master the ins and outs of this powerful tool.
