conversion
About the project
Industry:
Fitness & Health
Location:
Ontario, Canada
Employees:
51-100
Website:
treadmillfactory.ca
Services provided:
About the client
The Treadmill Factory is an industry-leading brand manufacturing and distributing residential and commercial-grade gym equipment in Canada. After the post-pandemic sales drop, the company needed professional help to inspire online conversions and achieve higher website rankings on search engines.
How we helped
StableWP maximized the efficiency of paid Google Ads campaigns and performed extensive search engine optimization to attract highly targeted organic traffic to the client’s website. As a result, The Treadmill Factory experienced a surge of new site visitors, hitting and exceeding expectations in pre-set marketing KPIs.
The challenge
After a successful online sales streak during the pandemic, The Treadmill Factory witnessed a considerable downtrend in 2021. Their website also suffered a decline in Google rankings after a major redesign completed before partnering with StableWP.
The brand needed expert help with Google Shopping campaigns and SEO to ensure continuous website traffic and income generation. Additionally, we were tasked to re-optimize their e-commerce site, improve current rankings and establish a healthy foundation for future SEO efforts.
The solution
We started by looking into and restructuring the existing Google Ads campaigns for maximum efficiency and results. To guarantee desired outcomes, our expert marketers worked on:
1. Assessing the current campaigns,
2. Optimizing the content and target demographics, and
3. Analyzing results to get the information for future updates
We also performed a comprehensive SEO audit, taking steps to help The Treadmill Factory attract more organic traffic to the website.
The results
Partnering with StableWP helped The Treadmill Factory achieve all charted marketing objectives in just X months. The fully optimized website and effective Google Ads keep attracting relevant visitors, inspiring an average increase in conversions of almost 132%. Impressed with the secured outcomes, The Treadmill Factory remains a StableWP partner second year in a row.
