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Top of the Funnel (TOFU) marketing is essential for attracting potential customers into your sales funnel. To scale your business online, it’s necessary to introduce your brand and products/services to new prospects and take them on the buyer’s journey towards becoming paying customers.
Facebook ad copy helps your ads immerse and engage potential customers. It works in tandem with your ad creatives to persuade prospects to click through and convert on your offers. A Facebook ad campaign won’t be as successful if you don’t have a strong, action-driven Facebook ad copy.
Core Web Vitals are a set of metrics intended to measure how users experience the speed, responsiveness, and visual stability of a page. Essentially, they represent a way for Google to quantify and gauge user experience of a web page and help determine its rankings.