Single in the city sales page 2019-07-10T05:45:01+00:00

Project Description

Overview

Laura Bilotta is a matchmaking expert and the founder of Single in The City. She helped numerous singles in Toronto find their perfect match and the love of their life.

Laura recently decided to create an online dating course to teach her secrets that help elevate men’s dating game.

Her new course, named The Total Approach, was supposed to launch in less than a month and she needed a landing page fast.

The Challenge

Laura has been in the online matchmaking business for over 17 years. Despite this, The Total Approach was her first ever online course,and she didn’t know where to start.

She came to us looking for a high-converting landing page that would help get more enrollments.

Her original plan was to use the landing page to funnel students to her course. She would then host her course on expensive third-party platforms like Teachable.

And probably the biggest challenge of all is that she had to launch the course in less than a month, so there was no time to waste.

The Solution

Our extensive research concluded that long landing pages convert best in the dating niche. After getting Laura’s approval, we worked closely with her copywriters to create the perfect layout for her landing page.

The tricky part was creating a long-form page that also provides good user experience and seamless performance. We managed to optimize her landing page with professional design and acompelling copy for highest conversion rates.

The Total Approach landing page was finished in time, as promised with even a few days to spear.

We took things even further by suggesting we develop her own Learning Management Platform. This meant her students could enroll the course directly on her site, so she doesn’t have to spend extra on third-party platforms.

With a complete Learning Management Platform, Laura could host and promote her class, enroll students, and accept payments all in one place. She would be in full control using her own reliable course platform.

The Results

  • High-converting landing page for Laura’s dating class
  • The number of sales on launch day exceeded her expectations
  • 19.7% conversion rate in the first three months
  • Saving hundreds of dollars on hosting her course (third-party platforms charge up to $400/month)

The Results

  • High-converting landing page for Laura’s dating class
  • The number of sales on launch day exceeded her expectations
  • 19.7% conversion rate in the first three months
  • Saving hundreds of dollars on hosting her course (third-party platforms charge up to $400/month)

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