Manderley Fine Furniture 2019-07-09T06:42:42+00:00

Project Description

Overview

Manderley has been in the business of selling exquisite furniture for over 25 years. They focus on furniture with both classic and iconic designs that stand the test of time.

Manderley Fine Furniture specializes in selling renowned Stickley Furniture. They offer high-end, luxury furnishings going from $5000 and up. Manderley offers its products in two boutique locations on Mt Pleasant Road, in the heart of Toronto.

However, Manderley’s website wasn’t up to par with their brand. They came to us looking for a deluxe website to exhibit their lavish furniture and represent them in the best light.

The Challenge

Manderley’s old website was having a variety of issues. The problems spanned from slow performance and not being mobile-friendly, to some features flat out not working.

The site was also very poorly maintained. Their contact forms were buggy, and Google Maps location wasn’t working, galleries took too long to load and would even crash sometimes, etc.

Because of so many bugs and issues, people weren’t browsing through their website. Their bounce rate was over 77.2%,and people only viewed 1.1 pages per visit.

Their web design and style were also showing age. Being built over a decade ago, Mendeley’s page layout was getting stale. And for a brand whose business depends on good aesthetics to make sales, this was something they couldn’t afford.

Manderley’s reputation and sales were at stake. Without a stunning website, their revenue would start to go down quickly.

The Challenge

Manderley’s old website was having a variety of issues. The problems spanned from slow performance and not being mobile-friendly, to some features flat out not working.

The site was also very poorly maintained. Their contact forms were buggy, and Google Maps location wasn’t working, galleries took too long to load and would even crash sometimes, etc.

Because of so many bugs and issues, people weren’t browsing through their website. Their bounce rate was over 77.2%,and people only viewed 1.1 pages per visit.

Their web design and style were also showing age. Being built over a decade ago, Mendeley’s page layout was getting stale. And for a brand whose business depends on good aesthetics to make sales, this was something they couldn’t afford.

Manderley’s reputation and sales were at stake. Without a stunning website, their revenue would start to go down quickly.

The Solution

Manderley’s primary concern was that a full website re-design would hit their Google rankings. That meant we needed to be extra careful when rebuilding their site.

After discussing with Manderley, we set our course of action. Our goal was to find the perfect design that looks stunning and fits their needs. This would help them build a strong brand and entice visitors to get a piece of their high-end furniture.

Our experts immediately ran in-depth competitive research and consulted designers to find the right style. The aim was to uncover how top furniture companies showcase their products to figure out what works best.

We redesigned Manderley’s site with a clean, classy layout that spells out luxury. This included stylish galleries highlighting their remarkable Stickley furniture.

To boost Manderley’s sales, we also included seasonal discounts and clearances promo box.

Since we needed to preserve Manderley’s Google rankings, we also ensured their site architecture and On-Page SEO elements remain optimized in the same way.

The Results

  • SEO rankings were preserved
  • The bounce rate was significantly reduced from 77.2% to under 50% now.
  • Increased pages per visit from 1.1 to 3.77
  • Manderley received very positive feedback from their visitors and customers
  • 49% increase in visits to their boutique locations

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