The e-commerce and online advertising landscape have become brutally competitive. And the competition is getting more intense, year after year. As a result, your business is facing two key challenges: CPC (cost-per-click) and acquisition costs are on the rise. In other words, the cost of generating traffic and winning new customers is higher than ever before. To run truly successful e-commerce PPC, it comes down to engineering both your frontend and backend for max profitability. And in this guide, I’ll show you exactly how to do it on the backend side.
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PPC is still one of the most effective channels to drive online sales. Precision targeting, a huge audience, and the ability to test and improve fast can help you reach the right people when they’re ready to buy. However, e-commerce PPC is not about getting traffic and exposure. At the end of the day, it’s all about turning visitors into paying customers so you make the $$$. Yet, not every online store is able to turn a profit from online advertising.
Mastering your shipping logistics can be a serious challenge for any online merchant. And considering high shipping rates in Canada, there’s not much room for error. However, if done right your shipping strategy can be a powerful marketing opportunity. To give you a leg up on your competition, this guide will help you take full advantage of e-commerce logistics. You’ll learn how to keep shipping costs to a minimum and win more customers.
The holiday season is every store owner’s favourite time of the year. The holiday spirit gets everyone into a shopping frenzy, and with the right marketing strategy, you can win a big piece of that pie for yourself. But the competition is getting brutal, year after year with more competitors popping up everywhere. Every store wants to get in on the action. Furthermore, people are preconditioned to have high expectations. So, to truly make a killing this holiday season, you need to get extra creative because just offering discounts alone are becoming less effective and they cut straight through your margins. Set your e-commerce up for success and get inspired with 12 ingenious holiday marketing campaigns that work.
Your e-commerce online marketing strategy can make or break your business. Making sales and building a customer base can be very challenging when you're just starting out. Read this guide based on a real-life example of a successful e-comm digital marketing strategy and budget.
Learn how to choose the best payment processor for your e-commerce in Canada, depending on your business size and sales volume. In-depth guide with examples, comparisons, popular options and much more.
Ranking a new site can be difficult if you don't know the fundamentals of SEO. Check out 6 key steps you need to take to rank your brand new website fast!
The true secret to e-commerce success is consistently getting qualified visitors to your online store. And one of the most cost effective way to reach users thru e-commerce SEO. Dive in and learn how to conduct e-commerce SEO in 7 steps to boost your rankings, traffic and sales!
WordPress security is a vital part of running a website. Like every other asset you own, you want to keep your site secure and safe from hackers
AODA compliance means ensuring your site is accessible and usable by everyone, including people with disabilities, in line with Ontario’s latest