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Top of the Funnel Marketing – 9 Powerful Strategies to Attract New Customers

Top of the Funnel (TOFU) marketing is essential for attracting potential customers into your sales funnel. To scale your business online, it’s necessary to introduce your brand and products/services to new prospects and take them on the buyer’s journey towards becoming paying customers.

Top of the Funnel Marketing – 9 Powerful Strategies to Attract New Customers 2021-07-05T09:14:06-04:00

Facebook Ad Copy That Converts – 6 Tactics to Get More Clicks and Conversions

Facebook ad copy helps your ads immerse and engage potential customers. It works in tandem with your ad creatives to persuade prospects to click through and convert on your offers. A Facebook ad campaign won’t be as successful if you don’t have a strong, action-driven Facebook ad copy.

Facebook Ad Copy That Converts – 6 Tactics to Get More Clicks and Conversions 2021-05-24T01:44:46-04:00

The Ultimate Guide to Core Web Vitals – How to Boost Your Core Web Vitals Score

Core Web Vitals are a set of metrics intended to measure how users experience the speed, responsiveness, and visual stability of a page. Essentially, they represent a way for Google to quantify and gauge user experience of a web page and help determine its rankings.

The Ultimate Guide to Core Web Vitals – How to Boost Your Core Web Vitals Score 2021-04-08T07:12:08-04:00

How to Design a B2B Sales Process That Delivers

A B2B sales process is a repeatable and scalable set of steps and actions created to help convert prospects and leads into customers. It’s designed to guide potential customers through the sales cycle, from the initial contact to closing a deal and nurturing customer relationships.

How to Design a B2B Sales Process That Delivers 2021-05-03T12:52:42-04:00

5 Powerful Ways Social Proof Can Boost Your E-Commerce Sales

Social proof is an essential persuasion tactic to encourage e-commerce shoppers to buy on your online store. E-commerce is a growing industry and a subject to ever-intensifying competition.

5 Powerful Ways Social Proof Can Boost Your E-Commerce Sales 2021-02-03T09:34:06-05:00