Top of the Funnel (TOFU) marketing is essential for attracting potential customers into your sales funnel. To scale your business online, it’s necessary to introduce your brand and products/services to new prospects and take them on the buyer’s journey towards becoming paying customers.
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Facebook ad copy helps your ads immerse and engage potential customers. It works in tandem with your ad creatives to persuade prospects to click through and convert on your offers. A Facebook ad campaign won’t be as successful if you don’t have a strong, action-driven Facebook ad copy.
Core Web Vitals are a set of metrics intended to measure how users experience the speed, responsiveness, and visual stability of a page. Essentially, they represent a way for Google to quantify and gauge user experience of a web page and help determine its rankings.
A B2B sales process is a repeatable and scalable set of steps and actions created to help convert prospects and leads into customers. It’s designed to guide potential customers through the sales cycle, from the initial contact to closing a deal and nurturing customer relationships.
Lead scoring can determine someone's level of interest in your business, driving relevant and sharper engagement. It can help you predict your customers' behaviour, so you can run them through the sales funnel more quickly and efficiently.
Abandoned carts are one of the biggest issues that plague all e-commerce merchants. Having a high cart abandonment rate means you’re losing sales, which is a problem you must resolve asap if you want to run a successful online store.
CTAs are landing page essentials as they guide users to perform the desired action. Use these 10 powerful tactics to boost your landing page conversion rate
Social proof is an essential persuasion tactic to encourage e-commerce shoppers to buy on your online store. E-commerce is a growing industry and a subject to ever-intensifying competition.
Increased conversion rates are the holy grail of most organizations in the B2B sector. Companies that rely on digital marketing to generate more business need landing pages
WordPress is the top-rated CMS platform globally, powering over 34% of all websites on the internet. So, no wonder WordPress websites are the center of attraction for hackers and fraudsters.