Sephora – Ecommerce Teardown

2019-11-29T04:31:34+00:00

Sephora Ecommerce Teardown

Sephora has been in the business of selling personal care and beauty products for 50 years. They built a strong multinational brand that’s recognized throughout the globe.

It’s well known for its massive collection of products ranging from cosmetics, haircare, skincare to fragrance and makeup.

Sephora owes a huge chunk of its success to their perfectly executed “assisted self-service.” This sales experience encourages customers to test products in stores before purchasing, a pioneering feature at the time that conquered the markets.

Although Sephora opened its online stores way back in 1999 (US) and 2003 (Canada), the main challenge was to bring their excellent sales experience to the digital world.

Let’s see how Sephora managed to stay on top, even in modern times with the ever-growing competition.

For the Win

  • Elegant and clean product page
  • Well-placed and compelling upsells and cross-sells
  • Easy add to cart features
  • Free shipping
  • Guest checkout
  • Full control at all times
  • Secure checkout
  • Enclosed checkout page

Facepalm

  • Aggressive promo code fields
  • Gift card section that can’t be dismissed

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