Little Burgundy Checkout Teardown

2020-07-31T04:34:28+00:00

Little Burgundy Checkout Teardown

Little Burgundy is a branded footwear retailer selling top shoe labels like Nike, Adidas and Vans, as well as their in-house brands Little Burgundy and Floyd.

Named after a hip neighbourhood in Montreal, where it was founded, Little Burgundy built its business as a local retailer with a unique style and a boutique feel. It now operates in over 30 brick-and-mortar locations across Canada as well as a sprawling online shop.

Time to see how Little Burgundy treats their digital shoppers, and if they provide a smooth shopping experience online as they do in-store. Let’s teardown LB’s checkout flow!

For the Win ?

  • Excellent product page design
  • “Add to cart” confirmation cues
  • Compelling shipping and returns policy callouts
  • Guest checkout
  • Not having to fill out unnecessary forms
  • Frictionless checkout process

Facepalm ?

  • Could have made adding items on the cart page easier
  • Can’t edit the cart on the checkout page
  • Confusing checkout progress indicator
  • Unnecessary distractions in the checkout footer

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